The Journal, in association with MASA, DMA, CMO Council, and Services SETA provides cutting-edge reporting on all issues pertaining to the marketing commentator. In the four years since media and marketing commentator Jeremy Maggs has edited the publication, it’s become an indispensible read for marketers and brand managers.

The Journal, published six times a year and distributed to a targeted database of 5000 professionals identifies those issues that worry marketing professionals.
We unpack and interrogate them and offer real solutions. The Journal is written by some of the leading business and marketing brains in the country.

The Journal has also spawned our sell outbreakfast debates and brand forums. There are plans to increase the frequency in coming months. The Journal is a companion publication to The Annual – a definitive guide to South Africa’s advertising, branding, media and marketing community in association with e-tv and the ABSA Marketers Red Book – a directory of leading practitioners in the industry.

Popular sections in The Journal include

• Five Strong Voices where leading practitioners give their insights into the industry including a regular column by the tallest brand-mind in the country, Andy Rice.
• Head to Head with a leading industry personality where they’re given a tough time on major issues and asked to defend their position.
• Marketers Cheat Sheet where a leading marketer is quizzed on strategy and operations.
• The bulletin board where relevant industry news is reported on in brief.
• Campaign Corner where new advertising is analysed and rated.
• A risqué adults-only back-page column – Foxtrot Oscar –where marketing and ad people slug it out and tell the truth about each other.

The Journal is published by the Future Group, one of the country’s fastest growing custom publishing and media solutions companies.

Who should advertise?

Anyone wanting to reach marketing decision makers:

• Media owners, including publishing houses, newspapers,TV stations, radio stations, outdoor advertising specialists
• Market research professionals
• Branding specialists
• Promotional companies
• CRM solution companies
• Advertising and media agencies
• Training institutions
• Alternative media companies

Audience includes:

• Marketing directors
• Marketing managers
• Sales directors and managers
• Brand marketing managers
• Category and project managers
• Chief executive officers
• Advertising
• Media directors
• Media strategists and planners
• Account directors
• Media owners

About the Editor

Jeremy Maggs
Jeremy Maggs – Arguably the country’s leading marketing and media journalist. He has been a journalist for 20 years in newspapers, magazines and on television. Jeremy is the leading news anchor on e.tv’s 24-hour news channel and also hosts the weekly programme “Maggs on Media”.