The disappearance of one of its best-known brands was a major reason diversified multinational industrial services and retail group, Imperial Holdings developed a new look that was unveiled in late September. lmperial Car Rental, which was the group’s most visible presence even though it contributed only 13% to profits, had evolved into Europcar just four [...]
Claiming a piece of the 2010 pie, or landing up with egg on your face World Cup fever has hit South African households with a vengeance. Everyone is aware that the biggest soccer tournament in the world is less than 140 days away. The opportunities for companies are endless, or so it seems. From a [...]
Scarcely had it assumed the mantle of the world’s largest automotive company than Toyota had to stare down its worst crisis in its history: the recall of millions of vehicles for sticky accelerator pedals. All over the world company officials went into apology mode as customers and the media clamoured for recall details and roasted [...]
Yes, I know how you feel. Benni McCarthy misses another sitter; Bafana Bafana record yet another draw against the footballing equivalent of Outer Mongolia, and we all trudge away to bemoan our national side’s poor finishing and their dreadful record. But, what about the other repercussions, the intangibles, the things to which we can’t apply [...]
The disappearance of one of its best-known brands was a major reason diversified multinational industrial services and retail group, Imperial Holdings developed a new look that was unveiled in late September. lmperial Car Rental, which was the group’s most visible presence even though it contributed only 13% to profits, had evolved into Europcar just four [...]
It’s tough out there, and brands, even the strong ones, are struggling to survive. The ‘R’ word being bandied about is not helping matters either. Recession is defined as general slowdown in economic activity in a country over a sustained period of time, or a business cycle contraction. So what can marketers do to turn [...]
On the other hand, politicians and tourism bodies seem to agree that most foreign investors just worry about return on investment and don’t care too much about morality and dirty politics. They also feel that tourists are more interested in the weak rand and cheap holidays than corruption and whether or not the Dalai Lama [...]
Coca-Cola has used music events to build connections and gain kudos among young people for years. And now it’s upping the ante in terms of interacting with its own fans. “The experience used to be the event. Now we’re offering a range of experiences with the brand in the build up,”says strategic marketing manager Zayd [...]
Barack Obama’s campaign may provide some clues to local politicians about their campaigns. Cellphones are a great way of connecting with people – especially the youth since internet penetration is low. Political branding is about having a complete marketing strategy – not only an advertising strategy Personalities must be marketed well. People want to know [...]
The song unspooling through the mind of the Royal Enfield rider as he heads down the highway is not “Born to be wild”. On the contrary, he’ll leave such musings, steeped as they are in machismo, to his leather-clad counterparts, while he hums along to “lazing on a sunny afternoon”. That’s because the aim of [...]
