Most listened-to; most profitable – what’s the difference? The latter refers to a station’s ability to not only attract the audience that advertisers want to reach, but then to be able to deliver to that audience the message that the station’s clients want. That normally implies running a personality driven show that can pull audiences. [...]
Have you heard about the new fee models that are being rolled out by the big FMCGs such as Unilever, P & G and Coca-Cola? I have recently been doing a great deal of research on these models, as well as the current remuneration models in operation in the advertising industry. The interesting thing is [...]
BACKGROUND MA(SA), in full discussion and agreement with such stakeholders as the Services SETA and the Services SETA CMSA Advisory Committee, is excited and totally committed to be the Professional Body responsible for the further development, management and hosting of these designations – with immediate effect. These developments mean that CURRENT CMSA and MPSA professionals [...]
With sponsorship officially defined as the aligning of one’s brand to an event, programme or project for a fee, the five panellists agreed that while sponsoring continues to be one of the fastest growing mediums in the marketing mix, sponsoring without a strategic plan is pointless. “You must have a very clear definition of what [...]
We leave no stone unturned when questioning those in power, whether in business or government,” says Pheladi Gwangwa, Talk Radio 702 station manager. “We also believe that our interaction with our listeners is unique. We communicate with our listeners via SMS, email, call-ins and new social media like Twitter and Facebook. We also host regular [...]
The disappearance of one of its best-known brands was a major reason diversified multinational industrial services and retail group, Imperial Holdings developed a new look that was unveiled in late September. lmperial Car Rental, which was the group’s most visible presence even though it contributed only 13% to profits, had evolved into Europcar just four [...]
Claiming a piece of the 2010 pie, or landing up with egg on your face World Cup fever has hit South African households with a vengeance. Everyone is aware that the biggest soccer tournament in the world is less than 140 days away. The opportunities for companies are endless, or so it seems. From a [...]
There are problems with the coming World Cup extravaganza. Firstly, it’s very far away from your European/Asian/South American soccer fan. And secondly, SA is being punished by many newspapers and TV stations over there. Watch them, or read them for a few hours and see. The dangers of our country are being cruelly exaggerated. For [...]
ROOTS 2010 has a mountain of information from its research determining what purchase decision makers (PDM) read, buy, how they spend their time and where they shop. Beginning in May 2009 this research has seen over 25 000 PDMs across 105 communities being interviewed – covering South Africa’s landscape in every province. Some of the [...]
I’m not a hobby sort of person – I’ve never seen the attraction of scrap booking or stamp collecting or sushi making. Frankly, I’ve got enough to do with the ordinary business of living. But if I were in the market for a hobby, I might consider reading the ASA’s website as a potential candidate. [...]
